So many times, I read a very well written blog post whose content provides value to the reader and gives a good image of the website that hosts it- but it’s a waste! Let me explain: Let’s imagine that you…
There are 2 types of people who will land on your website: Curious people, who have seen the site address somewhere People who are looking for this kind of service, and who have probably found you through an internet search…
“We can’t have it all…” is what I used to be told when I was a child and they were right: In life you have to know how to make thoughtful choices, taking into account the positive and negative points that…
Choosing the right color for your logo can be complicated if you don’t know the meaning of the colors. Colors are made up of three primary colors and 3 secondary colors. The primary colors are Yellow, Red, and Blue. When…
How many times have you visited a website for the first time and, before you even got to know the site or the brand, you are asked to suffer a newsletter? It’s a bit like walking into a restaurant and,…
Accountants and bookkeepers are a unique breed and don’t advertise the same way as other products or services would. Products will usually use the 5 senses to create appeal: A visually imposing truck will give you a feeling of power…
Internet reviews have taken power for several years now. It slowly started with reviews of an eBay seller then it moved to Amazon… it was very convenient for us to know if we could trust the seller or not! But…
People understand who you are by putting you ‘in a box’ If your name or tagline isn’t direct and summarize what you do precisely, and from the target audience’s point of view, your clients are going to waste time and lose…
